Flavored gummies are the new nicotine product on the Food and Drug Administration’s radar as it continues its years suppression of nicotine use in adolescents and young adults.
The agency announced today that it has sent a warning letter to Krave Nic, which sells gummies containing 1 milligram of nicotine each in three flavors – Blueraz, Cherry Bomb and Pineapple. The company needs FDA clearance to manufacture or sell this type of product, the agency said in his statement.
“Nicotine gum is a public health crisis just waiting to happen among our nation’s youth, especially as we approach a new school year,” said FDA Commissioner Robert Califf, in a statement.
This type of nicotine product is a relatively new entry to the market. Nicotine gum designed to help people quit smoking has been around for decades, but gum, flavored packets and other recreational products that are not designed to help people quit smoking are a more recent addition. They are already the second most used type of nicotine product by high school students, according to a study of Southern California children released this month that the FDA cited in its statement.
It’s a similar profile to early vapes made by companies like Juul – they taste great and they’re easy to hide from parents or teachers. “And then brands are using really modern packaging designs, and they’re engaging in digital and social media marketing campaigns,” Alyssa Harlow, a postdoctoral fellow at the Keck School of Medicine at the University of California du Sud who carried out the research study, Told BNC News.
Teen vaping a decreases during the last years. Juul, which stopped selling flavored products after the federal government reacted, has lost popularity with children – and the FDA is trying to remove it from the market. Over the past year, the agency has rejected apps to sell thousands of vaping products and has only tobacco flavors allowed.
But teenagers and teenagers still use disposable flavored vapes. And the arrival of gummies offers another avenue for nicotine-flavored products. The FDA’s warning letter and announcement show that the agency plans to jump on other nicotine delivery systems that may have similar appeal for children and teens.