Herb Kohler, 83, executive chairman of Kohler Co. died Saturday

Herbert V. Kohler, Jr., a business titan who bolstered his family’s eponymous manufacturing company and put Wisconsin on the world golf stage with the creation of a course named Whistling Straits, has died.

Kohler was 83 when he died on Saturday.

“His zest for life, his adventure and his impact inspire us all,” his family said in a statement on Sunday. “We traveled together, celebrated together, and worked together. He was all-out, all the time, leaving an indelible mark on how we live our lives today and carry on his legacy.

Kohler served as CEO of Kohler Company for 43 years before handing over the position to his son, David Kohler, in 2015. Since then, he has continued with the company as executive chairman.

Herbert Vollrath Kohler Jr., President of the Kohler Company, is shown Tuesday, July 3, 2018 at the American Club in Kohler, Wis.

During his tenure as CEO, Kohler grew the company from a $133 million operation in 1972 to one that by 2015 was approaching $6 billion in annual revenue.

The company credits Herb Kohler with the vision of understanding that the company’s business, although it involved making sanitary ware, was really about designing products that delight users. Under his leadership, the Kohler Company created products that were not merely functional, but created a joyful and memorable experience for those who used them.

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