(NEXSTAR) – It was fun while it lasted, Chipotle fans.
Chipotle has confirmed that customers will no longer be able to take advantage of an online “hack” that has gained popularity on social media because it resulted in a “bad experience” for restaurant employees and customers.
Users who participated in the ‘hack’, as it was known on social media, asked their followers to use Chipotle’s online ordering platforms to place an order for a single taco with all the free toppings. on the side, as well as a tortilla. By doing this, many users claimed they could build what essentially amounted to an entire burrito (or burrito bowl) for around $3 and change.
When ordered the traditional way, burritos typically cost upwards of $9, depending on protein and additions, according to the Chipotle website.
As first reported by Initiated, Chipotle disabled the online option to order a single taco earlier this week.
“Customers are currently unable to order a single taco from our online ordering systems,” Laurie Schalow, Chipotle’s director of general affairs, said in a statement shared with Nexstar. “While we have long embraced customizations and even released our own hack menu, the current social media trend is resulting in a poor experience for our food, employees and customers waiting for orders.”
Workers at several Chipotle locations across the United States told Insider that having to fulfill these orders would slow down the entire restaurant. The item itself also wasted more wrappers and single-use plastic cups than a traditional burrito order.
One manager, from Ohio, even told Insider that customers would become “aggressive” with employees when given the appropriately sized sides for a taco (rather than the larger sides provided in burrito orders). , even though they were technically only allowed the smaller taco-sized portions.
“It was just boring for everyone,” she said, in part, in a statement to Insider.
Meanwhile, Schalow indicated in his statement that Chipotle is not against all menu “hacks” on social media, pointing to three that Chipotle itself shared on TikTok in 2020. But each of these “hacks” ” – To order Nachosa taco salad or one seven layer dip – were aimed at helping customers create off-menu items, rather than cheaper versions of current menu items.
Chipotle customers who still want to order tacos, meanwhile, can still do so in person, Schalow told Nexstar.