For all the celebrity cameos (Lenny Kravitz! Matthew McConaughey! Alex Moffat of “Saturday Night Live”!) and full of hope downtown San Francisco restorers and hoteliersDreamforce — the titanic conference hosted by enterprise tech giant Salesforce — is a pain in the back for nearly everyone in San Francisco, tourists and residents alike.
Beyond clogged roads and the sidewalks of downtown San Francisco, Dreamforce makes explicit Salesforce’s commanding presence in the city. Not only does it take up huge physical space; for a few days a year, it proves to be a massive imposition on everyone who lives, works, and visits downtown San Francisco.