SF residents, tourists already seem sick of Dreamforce 2022

Photo by Joshua Bote


Crowds gather at the Moscone Center in downtown San Francisco for Dreamforce 2022, hosted by Salesforce.

Joshua Bote/SFGATE

For all the celebrity cameos (Lenny Kravitz! Matthew McConaughey! Alex Moffat of “Saturday Night Live”!) and full of hope downtown San Francisco restorers and hoteliersDreamforce — the titanic conference hosted by enterprise tech giant Salesforce — is a pain in the back for nearly everyone in San Francisco, tourists and residents alike.

Beyond clogged roads and the sidewalks of downtown San Francisco, Dreamforce makes explicit Salesforce’s commanding presence in the city. Not only does it take up huge physical space; for a few days a year, it proves to be a massive imposition on everyone who lives, works, and visits downtown San Francisco.

And while a plurality of people on Twitter posting to Salesforce seem excited to attend (and there are many, many people reposting photos of co-CEO Marc Benioff in Bunny Ears a la Ariana Grande)there are plenty of others who are less than enamored with the whole affair.

Below are the best tweets poking fun at Dreamforce 2022 so far, from the SantaCon to Lenny Kravitz comparisons of it all.





Dreamforce takes place Tuesday through Thursday at the Moscone Center in downtown San Francisco. And if you don’t want to brave the crowds, it’s also streaming online through Salesforce Plus.

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