McDonald’s is selling Happy Meals to adults — with a twist


New York
CNN Business

The Hamburglar is back at McDonald’s. But this time it’s for adults only.

McDonald’s is bringing back its family of recognizable figures in a new Happy Meal for adults, which, yes, includes the toys. Starting October 3, customers can order a Cactus Plant Flea Market Box – a 10-piece Big Mac or Chicken McNuggets, with fries and a drink. The meal is a collaboration between the streetwear brand and the fast food chain as it dig deeper into nostalgia.

The food will be served in a specially designed box which should trigger memories of the Happy Meals of yesteryear. The toys include redesigned versions of famous McDonald’s mascots including Grimace, Hamburglar and Birdie, plus a new one named Cactus Buddy.

“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant to our adult fans,” said Tariq Hassan, director of marketing and customer experience at McDonald’s USA. United, in a press release.

Cactus Plant Flea Market is a streetwear brand that has been popularized by Kanye West and Pharrell in recent years. The complex described its aesthetic as a “flowing and eccentric combination” mixed with “playful graphic imagery”. And its elusive origins are a major draw for fans of the brand. The brand’s hoodies can sell for up to $1,000 on the StockX online marketplace.

McDonald’s

(MCD)
has found success with his collaborations with celebrities, often credit them for driving sales. Past partnerships include BTS, J Balvin and Travis Scott, with the latter being so popular that he missed a meal.

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