Impossible Foods cuts 6% of staff in 2nd layoffs this year

Photo by Tessa McLean


Impossible Foods said it would cut 6% of its staff in the company’s second round of layoffs so far this year.

Courtesy of Impossible Foods

Bay Area-based food company Impossible Foods announced another round of layoffs this week.

A pioneer in plant-based meat, it will cut 6% of its staff, or about 50 employees, as it seeks to eliminate layoffs and positions “that are no longer aligned with our core business priorities”, wrote CEO Peter McGuinness. to employees in a memo, according to food browser.

Based in Redwood City, it’s food technology second round of redundancies this year after the departure of 15 people in January.

Impossible Foods did not respond to SFGATE’s request for comment at the time of publication.

Pat Brown founded Impossible Foods in 2011, but the former CEO stepped down in April and announced plans to lead a new research arm of the company last month. Financial experts speculated that the company could go public this year, but any eventual plans appear to have been cut short given the economic downturn. McGuinness told Food Navigator that the product was “consistently rated best in class, but brand awareness remained low.”



In late 2021, Impossible Foods opened a shadow kitchen in Oakland dubbed “The Impossible Shop”, offering a variety of prepared fake meat products for delivery. There is now another distribution center in SoMa, although the experience didn’t impress SFGATE’s Madeline Wells.

Impossible Foods has 870 employees, according to LinkedIn, including 538 in the Bay Area.

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