Texas Pete hot sauce isn’t as Texan as a Los Angeles man thought, a class action lawsuit has claimed.
Los Angeles resident Philip White filed a lawsuit in September in California’s Central District Court against producers of the hot sauce, North Carolina-based TW Garner Food Co., alleging false advertising after having believed that the mark was “a Texan product”. according to North Carolina news station WGHP-TV.
White bought a bottle of hot sauce — which has a label with a white star (like the Texas flag) and an all-red cartoon cowboy — and “leaned on the tongue and the pictures on the front label” before its purchase, according to the complaint.
The lawsuit alleges the man believed the look of the tag made her appear “distinctly Texan.” However, the hot sauce was born in a Winston-Salem barbecue restaurant in 1929.
WGHP-TV reported that the lawsuit wanted the hot sauce brand, which has until Nov. 10 to respond to the suit, to “change its name and brand and pay.”
“There’s surprisingly nothing Texan about them,” the complaint states.
Texas Pete hot sauce, a condiment introduced by Sam Garner, is not directly tied to the Lone Star State but rather the result of Garner and his sons’ attempt to concoct a name for their sauce at their barbecue restaurant, according to the brand website.
A marketing consultant came up with the idea for the hot sauce name “Mexican Joe” “to evoke the pungent flavor reminiscent of the favorite foods of our neighbors to the south,” the brand’s website says.
Garner, however, apparently didn’t resent the name.
“No, it must have an American name!” the website claims Garner said.
The name Texas Pete was a combination of the Lone Star State name with “Pete,” a nickname for Garner’s son, Harold, according to the website.
The complaint alleges that Texas Pete, a Louisiana-style hot sauce, is a product of ingredients from “sources outside of Texas” and the hot sauce producer “admits that Texas’ reputation was one they were trying to emulate. and capitalize”.
The hot sauce brand did not immediately respond to a HuffPost request for comment.
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