Elon Musk sells $1 million worth of new perfume, ‘Burnt Hair’

Oct 12 (Reuters) – The world’s richest man, Elon Musk, has sniffed out a new opportunity to capitalize on quirky products, launching a fragrance called “Burnt Hair” which he says has sold 10,000 bottles for earn a million dollars in just a few hours.

“With a name like mine, stepping into the perfume world was inevitable – why did I fight it for so long!?” Musk asked on Twitter where he now describes himself as a perfume salesman.

“The essence of loathsome desire” is the website’s description of its latest offerwhich costs $100 a bottle and is expected to start shipping in the first quarter of 2023, which makes a good product Musk first boasted in September.

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Previous brainwaves have included Tesla (TSLA.O) own-brand tequila, launched in 2020, and a pair of “short shorts” to signify Musk’s victory over investors who bet against the electric vehicle maker, now the world’s most valuable auto company.

SpaceX owner and Tesla CEO Elon Musk smiles at the E3 gaming convention in Los Angeles, California, U.S., June 13, 2019. REUTERS/Mike Blake/File Photo

His Boring Company, a tunnel construction company last valued at $5.7 billion, sold flamethrowers at $500 each in early 2018, fetching $10 million. He also sold 50,000 Boring Company hats.

Musk’s ambitions over the years have ranged from colonizing Mars to creating a new sustainable energy economy, and in the process he has built Tesla, rocket company SpaceX and small businesses.

Last week, the billionaire offered to pursue his initial $44 billion bid to take Twitter Inc. (TWTR.N) private, calling for an end to a lawsuit by the social media company that could have forced him to pay, whether he wanted to or not.

If successful, a deal would put Musk in charge of one of the most influential media platforms and end months of litigation that has damaged Twitter’s brand and fueled its reputation for erratic behavior.

The Boring Company did not respond to a question about how long it planned to keep the listed fragrance.

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Reporting by Akriti Sharma and Shubham Kalia in Bengaluru; Editing by Clarence Fernandez

Our standards: The Thomson Reuters Trust Principles.

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