- Two clients are suing a California marijuana company for false advertising.
- The class action claims that a range of pre-rolled joints had a lower THC content than advertised.
- The lawsuit refers to a Weed Week report, which accuses the company of inflating the THC content by up to 19%.
Two customers are suing a California marijuana company for false advertising, arguing the weed wasn’t as strong as the label claimed, USA Today reported.
The class action lawsuit was filed in Los Angeles County Superior Court on October 20 against DreamFields Brands, Inc. by Jasper Centeno of Long Beach and Blake Wilson of Fresno.
In the complaint against the marijuana company, it is alleged that the plaintiffs purchased “Jeeter” pre-rolled joints that had a lower true THC content than advertised.
THC, or tetrahydrocannabinol, is the main active ingredient in marijuana that makes users feel high.
The complaint states that DreamFields Brands’ “Jeeter” product labels claim to have a “very high” THC content, which allows the company to charge higher prices for the products because “cannabis consumers generally prefer and are willing to pay more for a high THC content”. cannabis products.”
However, it is alleged in the complaint that tests carried out by independent laboratories showed that the true THC content was “significantly lower” – below the 10% margin of error which is allowed – only the labeled amount.
The trial refers to tests carried out by weed week, a cannabis media outlet, which reported that some of Jeeter’s products were labeled as containing up to 46% THC, but only contained between 23 and 27%.
“Defendants systematically exaggerate THC content to mislead consumers into believing that the effects of their prerolls are more potent than they actually are,” the complaint states. “It is false and misleading.”
The suit said the plaintiffs had been “misled and prejudiced” by the inaccurate labelling. He accuses the company of unfair competition, false advertising and negligent misrepresentation. The plaintiffs seek damages, including restitution, injunctive relief against the company, and attorneys’ fees.
A spokesperson for Jeeter, the subsidiary of DreamFields Brands, told Insider in a statement, “Let’s cut to the chase. The false claims that we are misrepresenting our THC levels are false. These false claims are a sad way to discredit our brand and business practices for sensational news and exorbitant financial gains.
“As a leader in our industry, we challenge every individual and institution to demonstrate where we have been outside of compliance in the representation of our THC content.”