Elon Musk kept its promise to charge Twitter users a fee… and now it’s trying to lure other customers in with a celebrity sales pitch.
musk — which bought the social media giant for $44 billion last month – officially launched Twitter Blue for $7.99 a month to users with verified accounts.
Twitter announced the move on Saturday … and tried to make it appeal to the masses with a reference to star power.
The statement began… “Get Twitter Blue if you sign up now. Blue tick: power to the people. Your account will get a blue tick, just like the celebrities, businesses and politicians you follow.”
The company then mentioned plans to cut the ads in half and significantly improve the others. “Because you’re supporting Twitter in the battle against bots, we’ll reward you with half the ads and make them twice as relevant.”
It’s also committed to allowing users to post extended videos and giving them priority rankings for quality content in the form of replies, mentions, and searches.
Musk hopes that by charging the monthly user fee he can make up for the significant losses he has accrued since his massive purchase of Twitter in late October.
Elon insists the San Francisco-based company is hemorrhaging $4 million a day, leading him to lay off half of the workforce — Approximately 3,700 employees.
After receiving a disturbing email about the impending layoffs, Twitter employees filed a class action lawsuit to try to save their jobs, arguing that Musk gave them insufficient notice, which was in violation of federal and California law. .
Obviously, their efforts didn’t work…but Musk eased their pain by giving the laid-off workers 3 months of severance pay, which he said was “50% more than legally required.”