Musk says Twitter usage is ‘at an all-time high,’ but a report shows that more than 1 million accounts have been deactivated or suspended since his takeover

Elon Musk acquired Twitter for $44 billion.Adrées Latif/Reuters

  • Twitter usage is at an all-time high, Elon Musk tweeted on Monday.

  • Twitter also told some advertisers that daily user growth had reached “all-time highs”, according to the FT.

  • More than a million users left the platform in the week after Musk was acquired by Bot Sentinel.

Twitter has been in a state of chaos since Elon Musk finalized his $44 billion purchase company, but the billionaire says users are connecting to the platform more than ever.

On Monday, Musk tweeted that Twitter usage was “at an all-time high lol,” adding that he hopes the servers don’t melt.

Research firm Apptopia said Insider’s Kali Hays Monday that Twitter’s average daily downloads and average daily usage have both increased since Musk’s takeover the company.

“It’s like a car accident on the highway,” said Adam Blacker, chief content officer of Apptopia. “People like to stop and watch.”

Twitter’s daily user growth is also said to have hit “all-time highs” amid Elon Musk’s takeover drama, The Financial Times reported Tuesday, citing an email sent to some advertisers.

Monetizable daily growth of social media users was up more than 20% from a year ago last week, according to the FT. In the second quarter of 2022, Twitter reported 237.8 million monetizable daily users — growth of 16.6% over one year.

“Twitter’s biggest market, the US, is growing even faster,” according to the email seen by the FT.

But this is far from good news for Twitter.

The company has laid thousands of employees, and it loses advertisers. Some advertisers have advertising suspended on the platform on concerns about Twitter’s new leadership and the drama surrounding Musk’s acquisition.

Over 1.3 million users left Twitter after Musk acquisition MIT Technology Review reported on Thursday, quoting a Sentinel Robot reportan independent platform that tracks misinformation and targeted harassment on Twitter.

Although some of these users, including celebrities like Shonda Rhimes and Sara Bareilles – left Twitter of their own accord, other accounts were suspended or terminated. Suspended and terminated accounts include actors and celebrities who changed his name to “Elon Musk” on Twitter.

On Monday, musk said that “any Twitter account engaging in impersonation without clearly specifying the ‘parody’ will be permanently suspended.”

Twitter did not immediately respond to Insider’s request for comment.

Read the original article at Business Intern

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