Elon Musk fired Twitter’s head of sales after she refused to sack more employees. He had previously begged her not to resign.

Former Twitter executive Robin Wheeler and Elon Musk appeared on a virtual call with advertisers.Courtesy of the source

  • Elon Musk has fired Twitter chief Robin Wheeler after refusing to lay off more staff, sources said.

  • Wheeler was fired despite Musk persuading her to stay after she tried to quit, according to Bloomberg.

  • Some Twitter sales staff found out over the weekend and on Monday they were fired, per Platformer.

Elon Musk has fired a top Twitter executive after refusing to lay off more employees in the ad sales team, according to two people familiar with the matter who spoke to Initiated.

Robin Wheeler, Twitter’s Global Head of Advertising Sales, tendered his resignation on Thursday the 10th, but Musk persuaded her to stay in the work, the sources told Insider’s Lara O’Reilly, and as Bloomberg reported earlier.

A week later, the billionaire changed his mind. Two sources said Wheeler was fired on Friday after refusing to downsize Twitter’s ad sales team – an already stretched department.

Wheeler, whose Twitter bio now reads “proud ex-Twitter Sales Director,” tweeted on Fridays in the past tense, saying, “To the team and to my clients…you have always been my first and only priority.” She concluded the tweet with a hi emojia sign that has recently become symbolic for Twitter employees leaving the company amid layoffs and layoffs.

Platformer’s Casey Newton reported that some staff members of Twitter’s sales team discovered over the weekend and Monday that they had been terminated after being unable to access Twitter’s systems.

It came after Musk sent a E-mail to employees about his expectations for building “Twitter 2.0.” If staff did not sign up to the “new Twitter” by 5 p.m. Thursday, they would receive three months of severance pay, Musk wrote in the email.

Twitter and Wheeler did not immediately respond to Insider’s requests for comment made outside of regular US business hours on Tuesday.

Wheeler joined Twitter in 2012 as a senior director of sales, which involved managing relationships with some of the company’s biggest clients such as Coca-Cola, Google and Microsoft, according to her LinkedIn page. She became head of advertising sales in April of this year.

Chris RiedyTwitter’s former vice president for the Europe, Middle East and Africa region, replaced Wheeler this weekend, according to multiple Insider sources.

Read the original article at Business Intern

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