Elon Musk, continuing his redesign of Twittersaid on Tuesday he came across a closet full of “#StayWoke” T-shirts at the company’s headquarters.
In a Twitter post, Musk shared a video of a closet containing shelves stacked with “#StayWoke” t-shirts.
“We’re here at merchandising…and there’s a whole closet full of hashtag woke t-shirts,” he says.
“Great closet,” someone says off camera.
Co-founder and alumnus of Twitter CEO Jack Dorsey wore a “#StayWoke” t-shirt during an interview with journalist Peter Kafka for ReCode’s Code conference in 2016.
When asked to explain his shirt, Dorsey said the meaning has evolved over time, but “to me…it’s really being aware, staying aware and continuing to question yourself.”
“Being awake and with your eyes wide open to what’s going on in the world,” Dorsey said.
He then described what he saw were discrepancies in the coverage of the 2014 unrest in Ferguson, Missouri, from the reality on the ground.
“And for me, that’s when I really saw that phrase in action for the first time – I was making sure we were telling our story, and we were telling what was happening on the pitch, and we saw it live via Twitter,” he said.
In recent years, the phrase has come to represent an embrace of progressive activism. With the rise of cancel culture, many have interpreted “woke” to describe people who would rather silence their critics than listen to them.
Musk’s takeover of Twitter late last month, following a chaotic legal battle, was hailed by conservative circles – many of whom have been banned from Twitter – as the tide against culture. and “woke” ideology.
Musk himself criticized the “wake-up call”. Earlier this year he ripped netflix as having an “awakened mind virus” that makes subscription streaming “inaccessible”.
In another instance, he jokingly tweeted his idea for a new game called “Woketopia…Battle for the Moral High Ground.”
Early Wednesday, Musk promised that Twitter would “gain more and more over time ‘people’s trust’ as we get closer to the truth.”