The two biggest holiday shopping days are almost here.
Black Friday and Cyber Monday have long been associated with deep discounts and great deals, but which day has the best sales?
The two days have intertwined as retailers offer virtual Black Friday deals and Cyber Monday discounts aren’t limited to online sales. And in recent years, stores have launched deals earlier and earlier, making the retail holiday a month-long event.
“If you’re really looking for a deal on something, it’s probably best to kind of start tracking a few places and then figure out what you’re ready to do,” said Dallin Hatch, communications manager at e-commerce. accelerator Pattern.
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Are Cyber Monday and Black Friday the same?
Black Friday, the day after Thanksgiving, is the traditional kickoff to the holiday shopping season, with many retailers offering deep discounts.
Cyber Monday, the Monday following Thanksgiving weekend, emerged as an online alternative to Black Friday, which typically drew large crowds to physical stores.
Over time, however, retailers mixed Black Friday and Cyber Monday, offering deals both in-store and online, and started rolling out discounts earlier. This year, Black Friday sales started in October.
“We have Black Friday, but it’s really spanned almost months,” said Timothy D. Malefyt, a clinical professor at Fordham University’s Gabelli School of Business.
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Is it better to buy during Black Friday or Cyber Monday?
The differences between Black Friday and Cyber Monday deals aren’t dramatic, though some tech products may be the exception, Malefyt said.
For many items, if you see a bargain now, don’t wait to buy, Malefyt said. But it may be worth the wait if you’re shopping for electronics.
Many shoppers are waiting until Cyber Monday to get products in part for fear of missing out on deals altogether, Hatch said.
“Some online retailers may have their biggest online product discounts on Black Friday, then more discounts over the weekend until Cyber Monday, but somehow call back the discount” , Hatch said, noting that the move could trigger concern among consumers. .
Last year, consumers spent $10.7 billion on Cyber Monday, with toys, video games and electronics among the top-selling categories, according to Adobe Analytics.
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Cyber Monday is typically associated with tech deals, and electronics still gets deeper discounts on virtual retail holidays, Hatch said.
“You can probably shop with pretty high confidence on Cyber Monday online feeling like you’re getting a really good deal,” Hatch said.
Many retailers, however, are sticking to the tradition of offering door-to-door TV deals on Black Friday.
What offers Walmart, Target offer on Black Friday?
Major retailers Walmart, Target and Amazon are already offering the first Black Friday deals on electronics, home goods, apparel, toys and more.
JCPenney, Belk and Macy’s offer some of the biggest promotions announced on Black Friday, with an average discount of at least 53%, according to personal finance website WalletHub.
Consumer Reports recommends consumers start shopping early, buy online rather than in-store, use websites and apps to track prices, and stick to a budget.
About 166.3 million people plan to shop from Thanksgiving Day to Cyber Monday this year, with 114.9 million consumers expected to shop during Black Friday, according to the National Retail Federation.