Musk plans Twitter check mark feature again, but with more colors

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Elon Musk said Twitter would launch a verification feature with multicolored checkmarks, just weeks after the botched rollout of its paid blue check model, which had to be scuttled when impersonation accounts multiplied.

Musk tweeted on Friday that “Verified” will launch in a week, this time with gold checkmarks for businesses, gray for governments and blue for individuals, who can also qualify for a “small secondary logo” indicating they belong to an organization.

All verified accounts “will be manually authenticated before verification is enabled,” Musk tweeted.

Elon Musk’s first big Twitter product was put on hiatus after fake accounts spread

The Twitter owner did not specify what manual authentication would entail. Accounts with legacy blue ticks on the social media site needed to have their identity verified to get the token, and are mostly used by businesses, celebrities, journalists, politicians and other public figures. It’s unclear if Twitter has a system in place to manually authenticate accounts, especially after drastically reducing its workforce over the past month.

Since taking over Twitter, CEO Elon Musk has laid off thousands of people, many of whom were responsible for maintaining crucial services. Former employees fear the site will collapse. (Video: Jonathan Baran/The Washington Post)

The billionaire took over Twitter last month in a $44 billion deal he offered, then tried to cancel, then offered again. Since the acquisition, Twitter’s workforce has been in chaos. Musk cut about half of his jobs, then issued an ultimatum to the remaining employees to commit to a new “hardcore” Twitter or leave. Hundreds of employees refused to sign the undertaking.

The company’s Trust and Safety team, responsible for combating hate speech and monitoring site content, has undergone great upheavals under Musk – leaders who leave to carefully crafted decisions that are undone. He seems to make a lot of critical decisions by polling Twitter users. Musk restored former President Donald Trump’s account and plans to reinstate almost all accounts previously banned after conducting separate surveys.

Musk’s ‘free speech’ agenda is dismantling Twitter security work, insiders say

Several major advertisers have stopped advertising on the site since Musk took over – jeopardizing Twitter’s main source of income.

Musk upended the old tick system shortly after taking over the company, rolling out a feature in the company’s Twitter Blue subscription service that allowed anyone to pay $7.99 and get a blue check mark on his account, provided he has an Apple ID and a phone. Number.

But the new paid system quickly went awry. Accounts have been created posing as public figures, elected officials and brands. Tweets claiming to be from politicians or corporations have gone viral.

‘Opening the gates of hell’: Musk says he will relaunch banned accounts

The chaos made it difficult to quickly tell which accounts were valid and which were impersonations, eroding trust in posts on the site. Twitter has disabled new signups for the service.

Friday, musk tweeted that the company is “tentatively launching Verified on Friday next week.” He didn’t say what exactly that would mean for accounts that had checkmarks under the old system, or for accounts that are interested in paying for Twitter’s subscription service.

He tweeted that “All verified individual humans will have the same blue check, as the limit of what constitutes ‘notable’ is otherwise too subjective.”

Musk halted a rollout earlier this month that would have given officially verified accounts a new badge to indicate they’ve been confirmed to be who they claim to be.

“Besides being an aesthetic nightmare when looking at the Twitter feed, it’s just another way to create a two-class system,” he said during a Twitter Spaces audio call.

Musk and Twitter did not immediately respond to a request for comment.

But on the platform, in a reply to another userhe said accounts would be suspended if they engaged in “deliberate impersonation/deception”.

He added: “We’ll see how it goes.”

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