Twitter will no longer allow users to promote their accounts on at least seven other major social media sites, including Facebook, Instagram and Truth Social, the platform announced on Sunday.
the New policy comes after many users recently started posting links to their accounts on other sites following Elon Musk’s takeover as CEO of Twitter and following the platform reinstatement of far-right accounts, suspension of journalists and collective redundancies.
“We recognize that many of our users are active on other social media platforms. However, we will no longer allow certain social media platforms to be promoted on Twitter for free.” tweeted Sunday.
“Specifically, we will remove accounts created solely for the purpose of promoting other social platforms and content containing links or usernames for the following platforms: Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr and Post,” the message reads. continued.
The policy will also prohibit third-party link aggregators, including linktr.ee and lnk.bio, it declaredadding that it will also seek to remove users who try to circumvent the rules by spelling “dot” and sharing screenshots of their grips on banned platforms, among other ways to circumvent restrictions.
The policy marks the most significant change to Twitter under Musk and is among the most extensive policies of any social media platform in terms of how it limits what users can post. Other social media companies have few, if any, rules about users posting links to their accounts on other platforms.
Twitter did not immediately respond to questions from NBC News.
Companies subject to the new policy also did not immediately respond to requests for comment.
Twitter’s rule changes left out some major social media platforms, including TikTok. TikTok is owned by Chinese company ByteDance and ultimately controlled by the Chinese Communist Party, according to company insiders and critics. Musk is growing called for his warm relationship with China since taking over Twitter.
Reddit, Twitch, Telegram, WhatsApp, WeChat, Weibo, and right-wing platforms Parler and Gab are also exempt from the new policy.
Twitter announced the change during Sunday’s World Cup final, which Musk attended and tweeted from. It was illustrated sitting next to Jared Kushner, the son-in-law of former President Donald Trump, who founded Truth Socialwhich was part of the rule change.
The new rules come on top of what has been a particularly chaotic time for the company and its new owner, with Twitter having suspended and reinstated some journalists over the past few days after a sudden rule change that targeted broadcasting on private jet flights.
The rule could face government scrutiny, including from the Federal Trade Commission, which oversees potential anticompetitive actions by companies, and the EU, which has rules on how tech companies compete.
First-time violators of the new rule may be required to delete tweets or have their account locked, and “any subsequent violations will result in permanent suspension,” the platform said. Users who violate the policy by linking or mentioning other social media accounts in their bio or account names will have their account temporarily suspended and must remove the mentions to be reinstated.
The new rule will still allow users to post content from other sites, as well as links or usernames to social media sites that aren’t subject to the ban, the company said. said. Users who believe their accounts were suspended or locked by mistake may calladded Twitter.
Others in the tech industry also criticized the move. Aaron Levie, CEO of cloud storage company Box tweeted, “It’s just sad.” Benedict Evans, a London-based technology analyst, tweeted that the move was “absolutely pathetic”.
Alex Stamos, director of the Stanford University Internet Observatory and former Facebook security chief, called the new policy “the clearest statement of weakness I have ever seen from a major U.S. tech platform, and a transparent statement of anti-competitive intent.”
Paul Graham, a well-followed venture capitalist, said the rule change caused him to quit the platform. “It’s the straw that broke the camel’s back,” he said. tweeted as well as a link to his account on Mastodon. “I’m giving up.”
Taylor Lorenz, a Washington Post technology and online culture columnist who was suspended from Twitter on Saturday night after tweeting Musk for comment on a story and has since been reinstated, told NBC News that she “can’t imagine a worse policy if you want content creators to come to your site.”
“People don’t want to be locked up in a jail and that’s what Musk is doing,” she added. “He closes doors and tries to keep people inside.”
Lorenz previously pinned a tweet to his profile promoting his accounts on other sites, including some of the now banned ones. But as soon as she was reinstated, which is just when the company announced the new policy, she deleted that tweet, she said.
Musk had yet to address the change on Sunday afternoon, but many users were circulating previous tweets from him that apparently served to criticize the new policy.
Most notably, one of his tweets from June read“The litmus test for two competing socio-economic systems is which side should build a wall to keep people from escaping? That’s the bad one!”
This is a developing story. Please check for updates.