Gatorade adds caffeine to its lineup with energy drink Fast Twitch

Fast Twitch, from the creators of Gatorade Source: PepsiCo Gatorade enters the energy drink category with a caffeinated spinoff called Fast Twitch. It still represents another example of beverage companies blurring the lines between beverage categories, looking to leverage existing brand loyalty while entering fast-growing categories. The parent company of Gatorade, PepsiCohas already expanded Mountain …

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