Tencent looks to short video ads to boost revenue amid gaming slump

Tencent runs the ubiquitous Chinese messaging app WeChat. The company offers a short video feature in the app and has started monetizing it through in-feed video ads. Tencent said such ads could become a “substantial” source of revenue in the future. Budrul Chukrout | Sopa Pictures | Light flare | Getty Images Tencent said advertising …

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